A Fighting Chance

Through giving, entrepreneurs and celebrities answer the needs of their fellow man. By Laura Kavigian

Each issue of SUCCESS magazine—an empowering, national publication on personal achievement in one’s professional and personal life—focuses on five key areas for achieving success: business, relationships, wealth, well-being and making a difference. The exclusive Nouveau Riche edition of the June/July 2008 issue features President of the Frank Edward Piccolo Foundation and Nouveau Riche CEO, Jim Piccolo’s philanthropic efforts in helping one of the nation’s elite charity events—Celebrity Fight Night—in “Winning the Fight for Charities” and winning the battle against Parkinson’s disease.

Excerpt from the article:

“Jim Piccolo, CEO of Nouveau Riche Corporation, is one of those new wave philanthropists, believing, as many of his peers do, that the future of our world can be greatly improved through the charitable contributions of affluent individuals and successful companies….

As Piccolo trains his students through Nouveau Riche Corporation [an education company focused on entrepreneurialism] to do as he does—give back—it presents a whole new challenge. Which of the many opportunities does one endorse? How does one find a charity that is responsible? According to Piccolo, it is easy. ‘You look at the people who are running the foundation or charity, and you believe and trust them,’ he says. ‘You look for true integrity, where their intentions are pure and honest. That is where you place your endorsement and your dollars.’

Piccolo and the Nouveau Riche Corporation believe they have found those very ingredients in Celebrity Fight Night, a nonprofit organization founded in 1994 by Jimmy Walker. The organization supports the Muhammad Ali Parkinson Center at Barrow Neurological Institute in Phoenix, as well as several other worthy charities….

With the continued support from responsible and caring entrepreneurs, nonprofit organizations like Celebrity Fight Night can help many underprivileged people get the help that they so desperately need….”