“With wealth comes responsibility” says Piccolo.
Nouveau Riche Co-founder and CEO Jim Piccolo believes in “paying forward” his gifts – giving generously with his heart and wallet. Together with The Frank Edward Piccolo Foundation, Jim Piccolo has teamed up with many well-known philanthropists—including several celebrities—with a shared desire for making a difference in the lives of others—especially the future of our country, the youth.Celebrities such as William Shatner, Muhammad Ali, Alice Cooper and Brian Griese have joined forces with Piccolo to support a variety of causes, including:
The Rock
Legendary rock and roll entertainer, Alice Cooper, and his good friend, Chuck Savale are dedicated to making a major impact on the lives of adolescents in Arizona and beyond
Judi’s House
Brian Griese, his father Bob Griese, and Nouveau Riche Co-founders Mary Piccolo and Jim Piccolo, in front of a picture of Brian’s mother, after whom Judi’s House was named.
Help4Kidz and Help4Teenz
Youth from the Help4Teez program visit a recent Nouveau Riche Real Estate Investment College, where CEO Jim Piccolo and students shared stories of hope with the teens.
And many other charities and food banks
Building upon the established charitable endeavors set forth, The Frank Edward Piccolo Foundation recently announced its latest inspirational initiative: the “I Have a Dream” program. This unique program is designed to teach youth about social responsibility and the power of team work while encouraging youth to take action. Learn more about the program here.

